My favorite CBD store for instance runs their own April 20th sale every year, and this year it’s a flat 50% off the entire website
Retail businesses love holidays because they’re always an excuse to run a random sale that entices customers into visiting their stores. Recently there was a big St. Patricks Day sale at my favorite liquor store, which amounted to a 30% off all whiskey and beer deal. However, it was a 24 hour sale only, so people rushed to the store to get whatever they could find. By the next day, there was little whiskey left on the shelves at the liquor store. They definitely succeeded in getting a huge onrush of business that day. After witnessing that, I realized that retail stores will do anything to rake in holiday sales cash, even if it means running a sale that seems like it generates a loss in revenue instead of a gain. However, the April 20th sales at both cannabis dispensaries and CBD stores are a steady constant every single year to commemorate the passing of 4/20. Back in the 1970s there was a group of high school stoners that would meet at 4:20pm every day after school to search the public forests for an alleged cannabis crop that was supposedly left behind by a retired U.S. Coast Guard member who had to abandon the crop. Over the years both the time of day and the day of the year have become synonymous with the cannabis and CBD world. My favorite CBD store for instance runs their own April 20th sale every year, and this year it’s a flat 50% off the entire website. That means all of their hemp and CBD products are half price for the entire day on April 20th, including highly sought after items like live rosin.