Learning about PPC

Although I managed to navigate the requirements, paperwork and fees necessary to apply for a recreational cannabis dispensary, I’m just about clueless when it comes to modern marketing strategies.

I am from a time when advertising in the newspaper was a beneficial way to attract new customers.

Today’s wireless tactics are unfamiliar to me. I recently hired a search engine optimization company that specializes in marijuana dispensary SEO. They immediately designed a whole new website that allows customers to browse all of our products, submit questions and fill out an order form for in-store or curbside pickup. My liaison with the digital marketing company discussed a variety of strategies for widening the awareness of my brand. One of the things he talked about was PPC. I didn’t want to admit that I wasn’t sure what that was. After our meeting, I looked up PPC and learned that it stands for pay-per-click. It requires advertisers to pay a fee each time their ads are clicked. Using this process, I would only pay for advertising if the ad actually attracts someone to access our website. It’s a method of purchasing visits to the site and drives customer response organically. The professional from the digital marketing company suggested that I pay for ad placement in a search engine’s sponsored links. When someone searches for a keyword related to recreation cannabis dispensary, my ad shows up. Some of the keywords we use are “dispensary near me,” “recreational weed,” and “adult-use cannabis.” I am hoping that my ad shows up at the top of the Google results page. PPC tends to be quite cost-effective and gets my ads seen by the demographic I’m targeting. The brand visibility is excellent, and I am able to run multiple ad campaigns for each keyword. So far, the PPC campaign has resulted in a very impressive click-through rate, conversions and a definite increase in sales revenue. It has generated immediate traffic to the dispensary website.

pay per click