Although I managed to navigate the requirements, paperwork and fees necessary to apply for a recreational cannabis dispensary, I’m just about clueless when it comes to up-to-date SEO strategies, and i am from a time when advertising in the newspaper was a beneficial way to attract new clients, but this week’s wireless tactics are unofficial to me.
I recently hired a search engine optimization supplier that specializes in marijuana dispensary SEO.
They immediately designed a whole new website that allows clients to browse all of our products, submit questions and fill out an order form for in-store or curbside pickup. My liaison with the digital SEO supplier discussed a variety of strategies for widening the awareness of our brand, one of the things he talked about was PPC. I didn’t want to confess that I wasn’t sure what that was, after our meeting, I looked up PPC and l acquired that it stands for pay-per-click. It requires advertisers to pay a fee each time their ads are clicked… Using this process, I would only pay for advertising if the ad honestly attracts someone to access our website. It’s a system of purchasing visits to the site and drives client response organically. The professional from the digital SEO supplier suggested that I pay for ad sitement in a search engine’s sponsored links, but when someone searches for a keyword related to recreation cannabis dispensary, our ad shows up! Some of the keywords every one of us use are “dispensary near me,” “recreational weed,” and “adult-use cannabis.” I am hoping that our ad shows up at the top of the Google results page, then pPC tends to be quite cost-effective and gets our ads seen by the demographic I’m targeting. The brand visibility is excellent, and I am able to run several ad campaigns for each keyword. So far, the PPC campaign has resulted in a very impressive click-through rate, conversions and a definite increase in sales relocation. It has generated immediate traffic to the dispensary website.